The personality of the commercial activity and its public identity is essential and main, which helps to spread and differentiate between one activity and another.
Today, the brand itself has become a magnet for investment and motivates business owners, especially commercial agencies.
In light of this, the laws during the past decades tended to protect this trademark by including conditions and controls that would protect this trademark from being misused or by people imitating some products that, once added to the trademark, would gain commercial value.
It is the duty of every owner of every local activity - for example, Kuwait - to take the initiative to register the trademark in the competent administrative authority. In the State of Kuwait, we have a trademark protection department affiliated to the Ministry of Commerce, which in turn registers the trademark.
YOUSEF ALANSARI
Aattorney -ALMULLA LEGAL
jan-2022
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